Third spaces are routine spaces. Our goal is to make Well Stocked part of those routines.
QR codes and our developing app will allow users to create accounts and earn gamified rewards for:
- Trying new products
- Unlocking new locations
- Reviewing and ranking products
- Answering questions about products they’ve purchased
- Providing suggestions
- Connecting social accounts and sharing experiences
The result is more than loyalty. It turns customers into participants in the discovery process—and potentially into marketers themselves.
Turn Vending Into a Relationship
Unlike a single CPG brand, or a mass retailer whose relationship with a particular shopper may be limited, Well Stocked has the opportunity to develop a direct relationship with the people buying every brand in our machines.
We can ask what they liked, what they didn’t, what they would change, what they would pay, and what they would buy next.
Users who engage more deeply through the app can receive greater rewards, giving us progressively richer behavioral and product data.
The goal is to transform an incidental vending-machine purchase into a routine retail relationship.