How It Started
Grayson Hill spent more than two decades on the creative side of the CPG industry, developing creative and products for national and regional manufacturers and retailers.
He subsequently spent more than a decade in sales-focused roles developing and launching new products across chain restaurants, foodservice distribution, and mass, natural, and club retail.
Makenzie Boetcher is a marketing producer for some of the world’s largest entertainment companies, delivering high-impact advertising and social content that drives viewers and programming. Makenzie also is a triathlete and adaptive yoga instructor (assisting people with disabilities).
Well Stocked grew from observations about the challenges faced by emerging CPG products—particularly in categories where products can be difficult to differentiate and where traditional mass retail provides limited insight into why something sells.
Those challenges are becoming more significant as younger consumers develop different shopping habits, product preferences, and relationships with brands.
Well Stocked is built around a simple proposition:
Put the right products in the right places, learn from every transaction, build a direct relationship with the customer, and use what we learn to build better retail and better products.